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Tag Heuer began their climb to success in 1860 when Edouard Heuer sets up his first watch-making shop in the Swiss Jura Mountains. In 1869 Heuer patented his first pocket watch and in 1867 he established his first subsidiary in London. In 1883 Tag Heuer watches wins a silver medal at the International Exhibition held in Amsterdam. In 1888, Heuer's son, Jules-Edouard Heuer joins the management and the company is awarded a patent for a repeater watch with automatic chiming. In 1910 Tag Heuer enters the American market as Henri Freund and brothers takes on the distribution of their products. In 1911 the company designs and patents its first dashboard chronograph.
Tag Heuer reveals its passion for motor racing and begins developing watches specifically related to racing. In 1958 two dashboard stopwatches are launched for sports cars to pave the way for many of their popular men's Tag Heuer wristwatches and years later the TAG ladies Formula 1 watch. In 1959, Jack Heuer establishes an American subsidiary for of the company. In 1964, the Tag Heuer Carrera watch is launched. 1969 brings with it the launch of the first Tag Heuer automatic chronograph watches. In 1985 the TAG watch group S.A. bought Heuer and then in 1999 sold it to French luxury conglomerate LVMH. In the years to follow, TAG Heuer strengthens their reputation by winning awards with Formula 1 as well as other sports such as professional skiing using tag watches with quartz movements. In 2001 the company introduces the Link Caliber 36, which achieves the beautiful balance of elegance in a sports chronograph and precision movement. In 2013 The new TAG Heuer Carrera MikroPendulumS is introduced and TAG Heuer watches has become the official Timekeeper of the FIM Motocross World Championship.
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