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Well before Rolex watches became the exclusive luxury watch that it is today, a young Hans Wilsdorf, the visionary founder of Rolex was making his career as a timepiece distributor. He envisioned a new type of watch, a revolutionary wristwatch that would be as precise and as elegant as the popular timepieces his company distributed. Back in 1905 the public needed convincing of the reliability of such a new device since most wristwatches were not as precise as a timepiece. He sought out and employed a Swiss watchmaking company in Bienne to manufacture small, yet extremely precise movements. Over a hundred years later, his creation, the Rolex watch remains to be the single most recognizable name in luxury watches and the largest luxury watch company in the world.
To date, they are the most sought after luxury watch in the world. They also retain the highest percentage of their original value in the industry. With a steady 2,000 watch production per day, Rolex watches has created and maintained a demand for superior watches that are a status symbol which will stand the test of time.
The Rolex Oyster Perpetual Submariner watches came into existence in the early 1950's when scuba diving was just becoming the newest trend. Divers demanded a watch that can go up to 100 meters / 330 feet underwater and Rolex answered this demand and developed the first ever water resistant watch; the Rolex Oyster Perpetual Submariner. This soon became the divers' chronometer of choice. The Submariner and Submariner Date models use Rolex perpetual movements, the 3130 and 3135. These movements are certified Swiss chronometers, a title designated for only the finest of high-precision watches that have passed the Swiss Official Chronometer Testing Institute tests. After the introduction of this iconic, yet highly durable watch, Rolex allowed this design to evolve and had since equipped their new watch designs with numerous patented technical innovations. Divers have henceforth continued to praise the Rolex Oyster Perpetual Submariner both underwater and on dry land.Read more
The Rolex Datejust watches (26mm, 28mm, 31mm and 36mm). An innovative new watch first introduced by Rolex in 1945 that would change watchmaking forever. The Rolex Datejust was the first ever Rolex to depict the date. Ever since, you can find the date just to the left of the number three on the dial of any Rolex. Not long after introducing the revolutionary date function to their watches, Rolex added a distinct magnifying glass known as the Cyclops eye or Clyclops lens which enlarges the appearance of the date. With the introduction of these two new features, the magnifying lens and date just happened to become two of the most recognizable features on the dial of any Rolex watch. The Rolex Datejust series has since grown to be their classic watch and played an integral role in the evolution of the Rolex brand and line of watches. The Rolex Datejust 31mm series is available in stainless steel and yellow gold, stainless steel and pink gold (also known as rose gold) with the option of the Rolex Oyster Bracelet or the Jubilee Bracelet. The Rolex Datejust 31mm series can be found in stainless steel, stainless steel and yellow gold, stainless steel and rose gold with the option of a Rolex Jubilee Bracelet or Oyster Bracelet. The Rolex Datejust 36mm is also available without a stainless steel construction in three different precious metals; Yellow Gold, Everose Gold and White Gold.
The Rolex Deepsea watches. After decades of working with diving professionals, Rolex engineered an ultra-resistant divers' watch which incorporates the innovative helium escape valve, a Rolex-patented feature that releases pressure on the diver's watch during deep sea and deep saturation diving. Available with a black dial and a blue dial, this is the one for only the most adventurous and bravest of divers resisting unbelievable amounts of pressure. Just how much pressure can it handle? The answer is more than 100 times the amount of pressure that any human being can survive. The case of the Rolex Deepsea is made of a space age, aerospace grade material that can handle underwater pressure equivalent to a 6,613 pound weight (3 tons) sitting on the crystal. The Rolex Deepsea (Oyster, 44mm) is waterproof up to 12,800 feet / 3,900 meters. To guarantee the water and pressure resistance to the nth degree, Rolex places each Deepsea watch they create through rigorous testing in a stainless steel hyperbaric tank which simulates the pressure of 16,000 feet which is actually 25 percent more pressure than they advertise the watch to withstand. The best divers in the world have used it time and time again for their underwater deep sea exploration.
The Rolex Sea-Dweller 4000 watches (Oyster, 40mm) is another super-resistant diver's watch that is waterproof up to 4,000 feet / 1,220 meters and shares many of the same features as the Rolex Deepsea series. To enhance the visibility of the dial at unfathomable depths, the Rolex Deepsea and Sea-Dweller uses the Chromalight display which gives off a unique blue radiance that glows evenly for up to 8 hours. The zero marker on the bezel of the Rolex Deepsea also contains a capsule of the same luminescent substance and will remain visible in the deepest parts of the ocean.
The Rolex Yacht-Master watches. At home both at sea and in an upscale yacht club, the Yacht Master is known for its casual yet sporty appearance. With perpetual movements (the caliber 2235, 2236 and 3135) the watches in the Rolex Yacht Master collection are certified Swiss chronometers, a title that is designated to only the finest high-precision watches which were tested by the Swiss Official Chronometer Testing Institute. The Yacht-Master 40 (40mm, calibre 3135) and Yacht-Master 37 (37mm, calibre 2236) use the new Rolex-patented Oysterflex bracelet which gives them the sporty and casual look without sacrificing reliability. The Oysterflex bracelet is equipped with an 18 carat Everose gold Oysterlock safety clasp which keeps it from opening when it's not supposed to. Although the Oysterflex bracelet resembles a rubber strap, it is just as resistant as a metal bracelet giving you a comfortable watch which is robust, waterproof and can withstand the elements when you are either out at sea or on terra firma. The Rolex Yacht Master 40 is available in steel, white, champagne, blue, platinum, black mother of pearl. The Rolex Yacht Master 35mm uses the Oyster Bracelet which is a metal bracelet that exhibits the perfect fusion of form and function and has been the most widely used bracelet in the Rolex Oyster collection. The Yacht Master 35mm is available in platinum, champagne, blue, steel, white, and black MOP.
Rolex Cosmograph Daytona watches are named after the legendary Daytona Beach in sunny Florida, an iconic name that also brings speed and performance to mind. The Rolex Daytona watch is every racer's dream watch powered by the Rolex-built caliber 4130 mechanical movement known for it's high-octane performance. Fully loaded with a tachymeter on its bezel to measure speed, the Rolex Daytona can handle precision time measurement to 1/8 of a second and is the take-home prize for every winning participant of the Le Mans and the Rolex 24 at Daytona and was also avidly collected by actor and iconic celebrity Paul Newman.
In the early 1960's, Rolex created the Cosmograph Daytona to accommodate the increasing demands of professional racecar drivers. It has a highly accurate chronograph and tachometer on its bezel to measure speeds up to 400 KM or MPH. The Rolex Daytona watch is entwined by name with the high performance world of motor sports. Over 50 years later the Rolex Cosmograph Daytona remains miles ahead of the runner ups in the race for the perfect sports chronograph leaving all who try and compete in its wake.
The Rolex Daytona (Oyster, 40mm,) is available in steel, yellow gold and steel, yellow gold, white gold, Everose gold. In the year 2013, with the latest innovations that Rolex introduced to the Cosmograph Daytona, it is now available in platinum, the crown jewel of precious metals. The new Rolex Cosmograph Daytona Platinum is adorned with a spectacular ice blue dial, exclusive to Rolex platinum models. In addition, Rolex introduced a superior monobloc Rolex exclusive Cerachrom bezel with a highly precise tachymetric scale that allows exceptional resistance and unparalleled aesthetics giving it powerful performance and posh presentation.
The Rolex Milgauss watch is a luxury watch that pioneered the development of the anti-magnetic Rolex watch. Engineered in the mid 1950's specifically for scientists and engineers, the Rolex Milgauss now offers a soft iron shield which protects the precision of the movement against magnetic interference. Rolex created unique paramagnetic components to further enhance their new and innovative innovative antimagnetic watch making it impervious to the effects of a magnetic field. The Rolex Milgauss features the 3131 movement, developed and manufactured entirely by Rolex to to ensure reliability and outstanding resistance to magnetic fields. For scientists and engineers in the 1950's this Rolex watch was introduced with impeccable timing, in tandem with the completion of the quantum theory of electromagnetism.
Yet again, Rolex proved to be at the cutting edge of technology and at the very forefront of scientific innovation. For scientists, physicists, and engineers, the Rolex Milgauss 40mm, the anti-magnetic superlative chronometer was compulsory for the development of this field. Its sapphire crystal sporting a unique electric green hue and a lightning bolt second hand clearly commemorate the development of some of the most widely used technologies today. The shielding system in the Oyster case is made of ferromagnetic alloys handpicked by Rolex and defends the movement from unwanted magnetic interference. The antimagnetic shield bears the engraving of a capital 'B' with an arrow above it, the emblem for magnetic flux density... but this is only visible to the certified Rolex watchmakers.
The measurement of time is one of the most ancient sciences known to mankind. With the advent of the Milgauss 40 mm and its resistance to magnetic interference, Rolex has paved the way for scientific development that greatly depends on high-precision instruments of time measurement. The Milgauss is the luxury watch designed for geniuses by geniuses. This watch comes with a choice of a Black dial, White dial, or Z-Blue dial. With a stylish Oyster Bracelet that incorporates flat 3 piece links, a folding Oysterclasp and a highly legible Chromalight display using long lasting blue luminescent material, the Milgauss 40 mm is an intelligently built watch that is bound to win the hearts of intelligent people.
The Rolex Explorer watch Series is known for being the timepiece that was created as a result of the first successful expedition to the apex of Mount Everest in 1953 which was equipped with Rolex Oyster Perpetual chronometers. Rolex Explorer watches are built tough and made for extreme conditions. Hewn from a carefully selected bloc of solid 904L stainless steel, a space-age material used for aerospace grade engineering, it features an ultra-reliable shock resistant, self-winding Rolex caliber 3132 movement which delivers unparalleled precision.
The Rolex Explorer watch is a timepiece that expresses mankind's irresistible need to push the envelope and raise the bar for all humanity. Rolex Explorer watches became the ultimate watches for mountaineers. The Himalayan peaks are a destination for mountain climbers wishing to reach altitudes that are shared by commercial jets. These peaks attract the type of mountaineers who can't resist devastatingly cold temperatures colder than 58 degrees below zero. The right equipment is always needed for such an extreme mountain climbing expedition. The Rolex Explorer watch is a quintessential chronometer that is as durable and reliable as it is brave ...a perfect match for fearless adventurers who travel heavenwards under such extreme conditions. While the first Rolex Explorer was a watch with a 36mm diameter, the new Rolex Explorer II has a much bolder look with its 39mm diameter with numerous internal enhancements while maintaining the clean and elegant lines of its predecessor.
The new Rolex Explorer II uses a scratchproof sapphire crystal that flaunts a new Chromalight display using a luminescent material that glows for twice as long as previous models. A Twinlock Winding Crown emblazoned with the unmistakably Rolex crown guarantees that water will stay out of the winding mechanism up to 300 feet / 100 meters. The Rolex Explorer 2 is equipped with Paraflex shock absorbers which were engineered by Rolex to protect the intricate components in the caliber 3132 movement and be shock resistant up to 50 percent. Through the years, in a quest for unmatched performance and reliability, these timepieces have been taken to the greatest heights on earth and to the most abysmal, unfathomable depths of the seas and oceans. With every great explorer in mankind there was one thing in common ....a Rolex watch.
The Rolex Oyster Perpetual Day-Date II 41 mm is made of the most prestigious Rolex quality components known to man.
The Rolex Cellini is a new, more contemporary collection that offers a more classic look with its clean and straight lines and top-of-the-line materials. The Cellini collection takes the over 100 years of Rolex expertise and fuses it with timeless elegance in a 39 mm diameter round shape, classic 18 carat white gold cases or Everose gold cast by Rolex. The Rolex Cellini watches come in single time and dual time and are available in white, silver and black. The dials bring forth over a century of knowhow and tradition to an ever evolving tradecraft with their gold applique hour markers and alligator/crocodile leather glossed straps.
Its nomenclature inspired by Benvenuto Cellini, one of the most coveted artists of the Italian Renaissance era who was not only a master sculptor but a goldsmith to the popes. While the renaissance era that inspired this collection remains in the past, the Rolex Cellini collection brings past present and future into a timepiece with the magnificence of the artistry of days gone by, while staying true to the forward thinking innovations of Hans Wilsdorf, the visionary founder behind the legendary Rolex brand who saw a future where his watches will be the most sought after timepieces in the world.