Back in 1905 the public needed convincing of the reliability of such a new device since most wristwatches were not as precise as a timepiece. He sought out and employed a Swiss watchmaking company in Bienne to manufacture small, yet extremely precise movements. Over a hundred years later, his creation, the Rolex watch remains to be the single most recognizable name in the watch business and the largest luxury watch company in the world.
The Rolex Oyster Perpetual Submariner watches, affectionately known as the Rolex Submariner came into existence in the early 1950's when scuba diving was just becoming the newest trend. Divers demanded a watch that can go up to 100 meters / 330 feet underwater and Rolex answered this demand and developed the first ever water resistant watch; the Rolex Oyster Perpetual Submariner. The Rolex Submariner soon became the divers' chronometer of choice. The Rolex Submariner and Rolex Submariner Date models use Rolex perpetual movements, the 3130 and 3135. These movements are certified Swiss chronometers, a title designated for only the finest of high-precision watches that have passed the Swiss Official Chronometer Testing Institute tests. The Submariner has models that are available in steel, yellow gold, two-tone which is a combination of stainless steel and yellow gold, and 18kt white gold.
After the introduction of this iconic, yet highly durable watch, Rolex allowed this design to evolve and had since equipped their new watch designs with numerous patented technical innovations. Divers have henceforth continued to praise the Rolex Oyster Perpetual Submariner both underwater and on dry land.
The Rolex Daytona is Rolex's most recognizable chronograph and possibly one of the most recognizable chronographs out there. The Rolex Daytona comes in many materials including stainless steel, yellow gold, white gold, rose gold and platinum. Recently the Rolex Daytona has become available on a sporty rubber strap known as the Rolex Oysterflex bracelet which was first introduced on the Rolex Yacht Master.
The Rolex Yacht Master is available as a mid size 37mm watch to a 42mm case. It has a bi-directional rotating bezel and a very distinct look. Most of the models come on either a stainless steel case of a two tone configuration involving steel and Everose gold (Rolex's proprietary hue). The pink gold Rolex Yacht Master watches come on a black rubber Rolex Oysterflex bracelet. As of yet, the Rolex Yacht Master is of of the few collections that is not available in yellow gold.
The Rolex GMT-Master II is one of the more popular sports models and features several popular models including the Rolex GMT-Master II Pepsi which has a blue and red bezel. Another highly popular Rolex GMT-Master II is the model #116710BLNR known as the Batman which features a split color blue and black bezel. This series has watches in stainless steel, yellow gold, two-tone, rose gold and white gold.
The Rolex Milgauss is an antimagnetic watch designed for scientists and engineers that are exposed to magnetic frequencies on a regular basis. The Milgauss Oyster case has a magnetic shield built into it which is made of a ferromagnetic alloy. The Milgauss is available in steel with either a blue or dark green dial and has a hard-to-miss lightning bolt-shaped seconds hand.
The Rolex Day Date is a large and popular collection with two series the Day Date 36mm President and the Day Date 40mm. The Rolex Day Date has many models with their signature white gold or rose gold fluted bezel. It features the day of the week around the top of the dial at the 12 o'clock position and the day of the month at the 3 o'clock position under a magnifying lens. This collection is available in yellow gold, white gold, Everose gold and platinum.
The Rolex Sky Dweller is a collection of watches that has some genius innovations built into it with its unique Ring Command Bezel. This feature allows the Rolex Sky Dweller to make corrections and control different functions in any of three positions. By turning the bezel to a specific position it can allow a correction to be made for the corresponding function. The Sky Dweller is avilable in stainless steel, yellow gold, white gold, Everose gold, white gold and two-tone with a combination of steel and yellow gold.
The Rolex Lady Datejust is a collection of some of the most popular datejust watches in a smaller form for women. The Lady Datejust ranges from a small 28mm to a mid-sized 36mm case and is available in stainless steel, yellow gold, rose gold (Everose gold), and white gold. It comes in several differnt dial configurations and colors.
Watches such as the Rolex Explorer and Rolex Sea-Dweller have been to the highest and lowest points on this planet. The Rolex Explorer was worn to the highest mountaintop and the Rolex Sea-Dweller was brought to the lowest depths of the earth's waters. They are a testament to the lengths that a watchmaker will go to ensure their timepieces can stand up against the elements.
To date, the Rolex is the most sought after luxury watch in the world. They also retain the highest percentage of their original value in the industry when selling a pre owned Rolex. With an estimated 2,000 watch production output per day, Rolex watches has created and maintained a demand for superior watches that are a status symbol which will stand the test of time.